
Call to Action: Five resources to help improve your CTA
Improving your call to action Just stop it, why don’t you? Stop it already. Do you wonder why no one takes your offer? It is because you don’t take advantage of one thing. A call to action is the single most important part of a conversion. Seriously. Why in the world would you spend time crafting a great headline, persuasive copy, killer images, and a great message and not use a call to action? This is what content marketer Pamela Wilson says about calls to action and our content, Our content — ultimately — has a business purpose. Oh sure,