Boring case study? Don’t write them, make them engaging
How many times have you read a case study? If you are like me, you can almost feel yourself getting sleepy just thinking about them. I mean, yawn. Who wants to read those things? They are boring. They have no engagement, they slog along, they don’t elicit anything other than a bunch of factual information. Is that what your case study is like? Do you have cobwebs hanging off your case studies? Is your bounce rate high on pages where you have case studies? Maybe it is time that you change how you do case studies. There is a secret