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NURTURING LEADS
WordPress Business
Todd Jones

Nurturing leads for your WordPress site care business

Lead Nurturing. Lead Generation. Marketing funnels. Sales Funnels. Sales Life Cycle. These are all the various words to describe the process from beginning to end of a customer journey. See, there’s another word, Customer Journey. The bottom line is when you are in business, you need paying customers (or clients). In order to get those customers, you have to develop leads. We know that leads aren’t always ready to buy when you first meet them. I remember when I worked in retail, a bookstore. As soon as a customer walked in the door, he or she was a lead (potential

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