We have watched the evolution of how Google ranks pages for nearly two decades now. The world’s largest search engine has the task and our website’s appearance in those search engines can be a huge benefit. search Engine Journal recaps the history of Google’s Algorithm updates here. Ever since then users and webmasters have been scrambling to rank higher. Some have done better than others. Some have used manipulation techniques while others have spent money. All the while, Google has been moving towards rewarding pages for good content. It is easy to get caught up in the hoopla of writing