Brian Dean did it with Backlinko. Grown and Convert built a content marketing consultancy using this strategy. Even CoSchedule built their business on the use of a long-form content strategy. What do these three companies have in common? They have grown. Exponentially. Dean explains the success of long content in an article on his SEO ranking study, “After removing outliers from our data (pages that contained fewer than 51 words and more than 9999 words), we discovered that pages with longer content ranked significantly better than short content.” Grow and Convert summarizes in an article about their strategy, “We’re focused