When I worked for an agency, guess who got to do a lot of pre-launch and post-launch checklists for websites? You guessed it, me. That’s okay; I’m a stickler about getting all the boxes marked; however, over time, I learned others didn’t see the value. Anyway, we had some fairly mundane things to do, like making sure the timezone was correct, adding something for the website title in the settings. Something that would come up regularly was what to put in the tagline. If you didn’t know, the WordPress dashboard has a place in the settings to add a tagline.