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WordPress Business
Todd Jones

Musings about target audience. It’s more complex than you think

Who is your target audience? That question alone can strike fear in the heart of many self-employed creators. I understand. The well-intentioned experts tell us we should have such things. “You need a target audience,” they tell us. “What is your niche?” someone says. Perhaps they use the phrase target market. There is no reason to get all stressed out. Today we are here to talk about it and how it applies to our WordPress design business. For ages now, we have had to target someone for business. This idea of targeting prospects is as old as business itself. In

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