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Tips & Tricks
Sebastian Moran

How to Disable Google FLoC on your Child Sites

Google is in the process of rolling out Learning of Cohorts (FLoC) in the Chrome browser. FLoC is intended as a replacement for cookies as interest-based marketing solution that can be used in the same way cookies are currently used. Google FLoC raises a number of privacy issues and due to GDPR rules in place in Europe currently, the FLoC trial is not being rolled out there. WordPress may or may not end up having a filter or a setting in WordPress core that can be used to disable Google FLoC on your site.  But for the moment you can

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