MainWP Blog

Universal Analytics to Google Analytics (GA4) - WordPress
Tips & Tricks
Sebastian Moran

How to Convert from Google Analytics (UA) to GA4 for WordPress

Starting July 1st, 2023, Google will discontinue Universal Analytics (UA), making Google Analytics 4 (GA4) the default analytics tool for website tracking. To switch from UA to GA4 tracking in WordPress using a plugin, you can follow these steps. Please note that the steps below use the MonsterInsights plugin, but numerous Google Analytics plugins are available for WordPress. Install and activate the MonsterInsights plugin Go to Insights > Settings in your WordPress dashboard Click on Connect MonsterInsights Sign in to your Google Analytics account and authorize MonsterInsights MonsterInsights will automatically detect your Google Analytics 4 property. If not, you can

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