Lead magnets. They help us get emails for our email lists. In other words, they help us generate leads. As a service provider, sometimes we struggle with lead magnets. Lead magnets have changed over the years. Some service-based companies have offered a “free quote.” Think your local roofer or plumber. What they are saying is that they will take a look at your situation for free, do a quick analysis, and offer an estimate without charging you. That allows you, as a consumer, to gather multiple quotes to decide who you want to do that job. If you aren’t careful,