“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy When discussing headlines, everyone starts with that David Ogilvy quote. It is supposed to be the ultimate social proof for why headlines matter. Ogilvy gives sage advice for writers in any industry and any era. How on point was Ogilvy’s quote? ConversionXL ran a study on how many people read the article compared to the title. Their conclusion? It lined up pretty well with what Ogilvy said.
Quite possibly, one of the hardest parts of running a blog is being consistent. It stands to reason that if you create goals and outline your schedule, you will come closer to publishing your blog regularly. An editorial calendar can be a huge help in staying consistent. In early 2015, I restarted my business and new I needed to be blogging on a regular basis. Therefore, I set out to create a schedule that would help me. As a result, I created eight Q&A posts with successful entrepreneurs that I later turned into an e-book. I thought that if I
Do you want to know a secret? Writers struggle with a blank screen. No, not the kind that happens when there is a white screen of death, but a blank screen from not knowing what the write. Yeah, it happens to writers too, not just WordPress professionals. Sometimes, you just need a little guide to help you along the way. How many hours did you work yesterday on a client project? Was it 10 hours? 12 hours? Face it; you spend the vast majority of time working on projects for your clients. Running your blog is a difficult task, mostly,