I was visiting with her and she asked me a question that stopped me in my tacks. Frankly, I’m not sure if I have ever successfully answered the question for myself. I have flirted with an answer, danced around it, but I’m not sure I have a core answer. Maybe I have. Time will tell. The lady I was chatting with was a copy consultant. She excels at helping companies nail their brand. I’m confident if she asked you the question, you would stumble as I did. What is the question? First, let me explain. We all have a purpose,