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PERSUASIVE EMAIL CTAS
WordPress Business
Todd Jones

How to write call to action in emails that are more persuasive and increases conversions

Sometimes I struggle to write about the topic I have chosen. Do you have this problem too? Scheduling a topic helps me keep on track, but sometimes I get to the subject and just scratch my head. The topic then gets tabled until my brain begins to come up with some insight. Recently, I scheduled a topic about call to actions in emails, and I hit a wall. I wasn’t sure how I was going to talk about that. Then something wonderful happened. My friend Nikki did a presentation, and the ideas began to flow. The title of her presentation

Compelling About Page
WordPress Business
Todd Jones

How to write a compelling about page for your agency or site care business

Do me a favor. Pull up your Google Analytics. That’s it. I’ll wait. Now that you have them up, what is your most visited page? My guess is that your homepage is the most visited page on your website. Is that right? Good. Now, what is the second most visited page? What’s that? Your About page? That’s what I thought. Think about if you will. When you get introduced to someone, you want to know more about them. It’s like when I see a pretty lady at the coffee shop, my first thought is, “I want to know who that

WordPress Business
Todd Jones

You mean you can use a call to action in a blog post? You bet your boots cowboy

You have had it happen before. You are completely engaged in a blog post. The writing is excellent, the authority is on par, and the story sucks you in. You get to the bottom of the article, and you are totally challenged to try something new in your business. But, nothing. That’s right. There is no invitation to a follow-up, no invitation to try their product, no invitation to sign up for an email, nothing. It all just seems like wasted space. The ending falls flat. Or maybe, you have experienced the opposite ending. After the engaging post, there is

WordPress Business
Todd Jones

Three places you should absolutely be using a call to action

I have had all kinds of different experience in sales. Most were not positive. I tried to sale some kind of system for home security once. It didn’t go well. I tried to sell a satellite type of telecommunications and cable once. I also spent about 30 days on a car lot trying to sell cars. The one place I always excelled was retail. For about eight years I worked in a bookstore where I was stationed at the cash register. I had customers who were regulars, some who were semi-famous, rich, poor, and just about everything in between. It

Call to action
WordPress Business
Todd Jones

Call to Action: Five resources to help improve your CTA

Improving your call to action  Just stop it, why don’t you? Stop it already. Do you wonder why no one takes your offer? It is because you don’t take advantage of one thing. A call to action is the single most important part of a conversion. Seriously. Why in the world would you spend time crafting a great headline, persuasive copy, killer images, and a great message and not use a call to action? This is what content marketer Pamela Wilson says about calls to action and our content, Our content — ultimately — has a business purpose. Oh sure,