When it comes to personas, it seems like we have a dozen word phrases to say what we mean. There is the marketing persona, the buyer persona, the customer persona, and a few other phrases. Some use the ideal client avatar or the ideal customer. Really, it gets cloudy often when it comes to the words we use for our target audience. For the sake of this article, I am going to use the term content marketing persona. This phrase refers to the person you are talking to in your blog content. You can also use the same idea for