MainWP Blog

content marketing for small businesses
WordPress Business
Todd Jones

Three principles to get started with content marketing for small businesses

I see it often on TV. Home improvement companies are advertising on local TV stations. I’m sure it is still effective because they keep doing it. Also, I see car dealerships advertise on TV. Their advertisements seem more like overdramatized hype. There is one used car dealer who comes up with some of the corniest stuff I’ve ever seen. At least he’s memorable. We all know that purchasing is changing rapidly, especially as millennials become a big part of the market. Millennials just don’t buy the same way. Check out this infographic for more info. To illustrate this point, a

IMPROVING YOUR BLOG POSTS Featured Image
WordPress Business
Todd Jones

Three ways to improve your blog posts and gain a greater impact for your content marketing

Somewhere along the way, you noticed that writing blog posts were a good idea for your business. Maybe you were convinced by a speaker at a WordCamp. Maybe you have signed up to some of your favorite WordPress or marketing blogs, and you can see the power of their work. But something isn’t right. You have been putting out content for a couple of years and just aren’t seeing much success. You are not far, my friend. Maybe you need to make a few adjustments to your articles to find success. Today, I am going to discuss three things you

DIGITAL MARKETING BLOGS
WordPress Business
Todd Jones

Five Digital Marketing blogs that will help you improve your digital business

Today I wanted to list a few blog posts that I find helpful in this world of digital marketing. Everyone has their own idea of what is a great blog. My idea of a great digital marketing blog includes articles with lots of great resources, good writing, good examples, and illustrations, and they offer the first-hand experience of working with the craft. Certainly, there is the usual list of popular digital marketing blogs. Some of these may be in those lists, some of these may not. Nevertheless, these are the ones I chose for this article. So, here is my

zest app
WordPress Business
Todd Jones

A new way to sort through the noise and find quality marketing content with the Zest app

I do a lot of reading online. You can probably understand that as I do a lot of writing. I mean, when you write, you need inspiration as well as solid resources. Now, there are the usual ways of looking for content that I employ. There is this gigantic search engine called Google. It does work really well, but it returns millions of results. How to sort through that mess? Another way I find content is through friends and connections. I might be scanning through LinkedIn to find an article a friend or connection re-shares. I If find it interesting,

LONG-FORM CONTENT
WordPress Business
Todd Jones

Long Form Content

Brian Dean did it with Backlinko. Grown and Convert built a content marketing consultancy using this strategy. Even CoSchedule built their business on the use of a long-form content strategy. What do these three companies have in common? They have grown. Exponentially. Dean explains the success of long content in an article on his SEO ranking study, “After removing outliers from our data (pages that contained fewer than 51 words and more than 9999 words), we discovered that pages with longer content ranked significantly better than short content.” Grow and Convert summarizes in an article about their strategy, “We’re focused

REPURPOSING CONTENT
WordPress Business
Todd Jones

Are you repurposing content? Here are over 100 ways you can implement today

Repurposing content saves you time and helps your content promotion strategy. So, what are some ways you can repurpose your content? We addressed a few types of content you can repurpose in our last article. Today, we are going to look at 100+ ways for repurposing content. Ready to dive in? Okay, it is safe to assume that some of these ways will overlap. But that’s okay! You will find dozens and dozens of ideas, some of which you have never thought. 40 Ways to Repurpose Your Blog Content (And Why You Should) – OptinMonster Mary Fernandez is one of

REPURPOSING CONTENT
WordPress Business
Todd Jones

No more time to write? Use content repurposing to expand your reach like Dr. Strange

Content repurposing allows us to take our best, most evergreen content, and reuse it in a different form for a different platform, and often, for a different audience. I live in a small town in Arkansas that has a festival that celebrates ecological conservation each Fall. That happens this week. There are all kinds of exhibits. Last year, I took a selfie with an owl [see pic]. In ten years it has become quite a bit of an event. People from all over the state visit to learn more about conservation and recycling. In years past, they had a cardboard derby

writing headlines
WordPress Business
Todd Jones

Three tips for writing headlines that pack a punch

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”  David Ogilvy When discussing headlines, everyone starts with that David Ogilvy quote. It is supposed to be the ultimate social proof for why headlines matter. Ogilvy gives sage advice for writers in any industry and any era. How on point was Ogilvy’s quote? ConversionXL ran a study on how many people read the article compared to the title. Their conclusion? It lined up pretty well with what Ogilvy said.

Holiday Content
WordPress Business
Todd Jones

5 Ways to use holiday content for your WordPress business

We are in the third week of November and that means that we begin to think about the end of the year holidays. In the United States, the fourth Thursday of November is when we celebrate Thanksgiving. From there, we are on the fast lane headed to the end of the year and holiday row. Retailers make the greatest part of their revenue in the final quarter of the year largely because of the holidays. They have learned to leverage the time when people are buying to create momentum and generate income. I can remember quite well that some of

Content Promotion Tools
WordPress Business
Todd Jones

Generating content promotion buzz using this tool

“If you build it, they will come.” Ray Kinsella, Field of Dreams Yeah. . .  no that won’t happen. I’m sure you have figured that out by now. Everyone keeps preaching that you should have content. Of course, by content, there are many different types of content, but blog posts seem to be the most popular form of content as many professionals know how to write. Regardless the form of content, you need to promote the content. Content promotion is often the missing piece. There are so many ways to promote content, that often, it can get overwhelming just to do

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