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5 types of content
WordPress Business
Todd Jones

Planning your content? Don’t neglect these 5 types of content

It’s always interesting when people talk about their content strategy in the content marketing industry. Everyone has their own variation. I tend to see things from 30K feet. In my way of thinking, there are certain types of content you need to have to make sure you don’t have gaps in your content calendar. Today I am going to talk about five types of content that tend to get overlooked when planning a businesses’ content. 1. Tell a story of how your client won with your help What is the one thing that will help you close a sale more

Featured image: Content marketing mistakes
WordPress Business
Todd Jones

4 Content marketing mistakes website agencies may not think about

One of the things I have noticed about musicians is they play their songs over and over.  They create an album and spend hours practicing and recording the songs. When they are finished recording, and the album is out, they spend months and months touring while singing and playing the same songs all over again. Do you think they ever get tired of playing those songs?  You can get some insight into that by watching interviews. Some have songs they never get tired of singing. Some may get tired of playing and singing them, but their fans still want to

content Marketing
WordPress Business
Todd Jones

Content marketing has a compound effect that lasts for years and helps you generate business

A few years ago, I worked in a customer service call center. That was just one of the more interesting jobs I had. I worked for two mortgage companies. So we serviced home mortgages. I learned way more about the industry than I ever intended to. One of the regular discussions we had with customers was how to pay off their loans faster. We would walk them through an amortization schedule based on what they projected to pay. One thing was sure, the more that they committed to paying the principle of their loan would allow them to pay off

content marketing for small businesses
WordPress Business
Todd Jones

Three principles to get started with content marketing for small businesses

I see it often on TV. Home improvement companies are advertising on local TV stations. I’m sure it is still effective because they keep doing it. Also, I see car dealerships advertise on TV. Their advertisements seem more like overdramatized hype. There is one used car dealer who comes up with some of the corniest stuff I’ve ever seen. At least he’s memorable. We all know that purchasing is changing rapidly, especially as millennials become a big part of the market. Millennials just don’t buy the same way. Check out this infographic for more info. To illustrate this point, a

IMPROVING YOUR BLOG POSTS Featured Image
WordPress Business
Todd Jones

Three ways to improve your blog posts and gain a greater impact for your content marketing

Somewhere along the way, you noticed that writing blog posts were a good idea for your business. Maybe you were convinced by a speaker at a WordCamp. Maybe you have signed up to some of your favorite WordPress or marketing blogs, and you can see the power of their work. But something isn’t right. You have been putting out content for a couple of years and just aren’t seeing much success. You are not far, my friend. Maybe you need to make a few adjustments to your articles to find success. Today, I am going to discuss three things you

DIGITAL MARKETING BLOGS
WordPress Business
Todd Jones

Five Digital Marketing blogs that will help you improve your digital business

Today I wanted to list a few blog posts that I find helpful in this world of digital marketing. Everyone has their own idea of what is a great blog. My idea of a great digital marketing blog includes articles with lots of great resources, good writing, good examples, and illustrations, and they offer the first-hand experience of working with the craft. Certainly, there is the usual list of popular digital marketing blogs. Some of these may be in those lists, some of these may not. Nevertheless, these are the ones I chose for this article. So, here is my

zest app
WordPress Business
Todd Jones

A new way to sort through the noise and find quality marketing content with the Zest app

I do a lot of reading online. You can probably understand that as I do a lot of writing. I mean, when you write, you need inspiration as well as solid resources. Now, there are the usual ways of looking for content that I employ. There is this gigantic search engine called Google. It does work really well, but it returns millions of results. How to sort through that mess? Another way I find content is through friends and connections. I might be scanning through LinkedIn to find an article a friend or connection re-shares. I If find it interesting,

LONG-FORM CONTENT
WordPress Business
Todd Jones

Long Form Content

Brian Dean did it with Backlinko. Grown and Convert built a content marketing consultancy using this strategy. Even CoSchedule built their business on the use of a long-form content strategy. What do these three companies have in common? They have grown. Exponentially. Dean explains the success of long content in an article on his SEO ranking study, “After removing outliers from our data (pages that contained fewer than 51 words and more than 9999 words), we discovered that pages with longer content ranked significantly better than short content.” Grow and Convert summarizes in an article about their strategy, “We’re focused

REPURPOSING CONTENT
WordPress Business
Todd Jones

Are you repurposing content? Here are over 100 ways you can implement today

Repurposing content saves you time and helps your content promotion strategy. So, what are some ways you can repurpose your content? We addressed a few types of content you can repurpose in our last article. Today, we are going to look at 100+ ways for repurposing content. Ready to dive in? Okay, it is safe to assume that some of these ways will overlap. But that’s okay! You will find dozens and dozens of ideas, some of which you have never thought. 40 Ways to Repurpose Your Blog Content (And Why You Should) – OptinMonster Mary Fernandez is one of

REPURPOSING CONTENT
WordPress Business
Todd Jones

No more time to write? Use content repurposing to expand your reach like Dr. Strange

Content repurposing allows us to take our best, most evergreen content, and reuse it in a different form for a different platform, and often, for a different audience. I live in a small town in Arkansas that has a festival that celebrates ecological conservation each Fall. That happens this week. There are all kinds of exhibits. Last year, I took a selfie with an owl [see pic]. In ten years it has become quite a bit of an event. People from all over the state visit to learn more about conservation and recycling. In years past, they had a cardboard derby

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