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Three tips for writing headlines that pack a punch

writing headlines

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”  David Ogilvy When discussing headlines, everyone starts with that David Ogilvy quote. It is supposed to be the ultimate social proof for why headlines…

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Generating content promotion buzz using this tool

Content Promotion Tools

“If you build it, they will come.” Ray Kinsella, Field of Dreams Yeah. . .  no that won’t happen. I’m sure you have figured that out by now. Everyone keeps preaching that you should have content. Of course, by content, there are many different types of content, but blog posts seem to be the most popular…

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Content Marketing: Tools you can use to execute your strategy

Various WordPress tools are useful for content marketing.  “I was feeling like we had lost control of our marketing as a company.” With these words, Marcus Sheridan decided to launch a website. And, he began to write content. “We started writing,” he said. “We wrote about what people wanted to know. So, I took all the…

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