“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy When discussing headlines, everyone starts with that David Ogilvy quote. It is supposed to be the ultimate social proof for why headlines matter. Ogilvy gives sage advice for writers in any industry and any era. How on point was Ogilvy’s quote? ConversionXL ran a study on how many people read the article compared to the title. Their conclusion? It lined up pretty well with what Ogilvy said.
We are in the third week of November and that means that we begin to think about the end of the year holidays. In the United States, the fourth Thursday of November is when we celebrate Thanksgiving. From there, we are on the fast lane headed to the end of the year and holiday row. Retailers make the greatest part of their revenue in the final quarter of the year largely because of the holidays. They have learned to leverage the time when people are buying to create momentum and generate income. I can remember quite well that some of
“If you build it, they will come.” Ray Kinsella, Field of Dreams Yeah. . . no that won’t happen. I’m sure you have figured that out by now. Everyone keeps preaching that you should have content. Of course, by content, there are many different types of content, but blog posts seem to be the most popular form of content as many professionals know how to write. Regardless the form of content, you need to promote the content. Content promotion is often the missing piece. There are so many ways to promote content, that often, it can get overwhelming just to do
Various WordPress tools are useful for content marketing. “I was feeling like we had lost control of our marketing as a company.” With these words, Marcus Sheridan decided to launch a website. And, he began to write content. “We started writing,” he said. “We wrote about what people wanted to know. So, I took all the questions I had ever learned over the previous seven years, and started answering each one.” With that, Sheridan’s website exploded and his company became known as the go-to place for pools. Most people are aware, these days, that content marketing is a vital part of