When you can get good numbers in your email game using something like content upgrades, you have to take a hard look at that strategy. The experts tell us that content upgrades are a good strategy. Robbie Richards, Brian Dean, Authority Hacker, the Grow and Convert Team, they all have given the benefits and the numbers of success using the strategy for them or their clients. So, what is a content upgrade? According to Grow and Convert, In short, content upgrades are content specific bonuses. Instead of offering a generic ebook at the end of your posts, you offer a bonus