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WordPress Business
Todd Jones

You mean you can use a call to action in a blog post? You bet your boots cowboy

You have had it happen before. You are completely engaged in a blog post. The writing is excellent, the authority is on par, and the story sucks you in. You get to the bottom of the article, and you are totally challenged to try something new in your business. But, nothing. That’s right. There is no invitation to a follow-up, no invitation to try their product, no invitation to sign up for an email, nothing. It all just seems like wasted space. The ending falls flat. Or maybe, you have experienced the opposite ending. After the engaging post, there is

content upgrades
WordPress Business
Todd Jones

Creating a downloadable PDF for your content upgrade

Content upgrades are easily one of the most effective ways to get email subscribers for your email list. One of the easiest ways to execute a content upgrade is by making a downloadable PDF of a popular post. There are a few things in a blog post that would make a good candidate for a downloadable PDF. First, it should be popular. Do you have a post that is getting tons of traffic? This post might be a good candidate for a downloadable PDF. Brian Dean explains why, If you want to maximize the number of subscribers that you get

content upgrades
WordPress Business
Todd Jones

Getting started with content upgrades

When you can get good numbers in your email game using something like content upgrades, you have to take a hard look at that strategy. The experts tell us that content upgrades are a good strategy. Robbie Richards, Brian Dean, Authority Hacker, the Grow and Convert Team, they all have given the benefits and the numbers of success using the strategy for them or their clients. So, what is a content upgrade? According to Grow and Convert, In short, content upgrades are content specific bonuses. Instead of offering a generic ebook at the end of your posts, you offer a bonus