MainWP Blog

MainWP Roundup
Roundup
Todd Jones

MainWP Roundup: Customer Experience to the level of Taylor Swift

In today’s MainWP Roundup, we will chat about a new and different way to generate SEO keywords for your content strategy, the need for content guidelines, and how you can have a Taylor Swift savvy customer experience. Ready? Let’s ride! Why the Worst Search Marketers Start Content Strategy with “SEO Keywords” — 5-Minute Whiteboard Read the article here. You remember Rand Fishkin, right? He was the guy that founded SEO powerhouse Moz back in the day. These days he leads SparkToro. If you remember when he was a Moz he did these whiteboard videos. Well, he has reprised that at

5 types of content
WordPress Business
Todd Jones

Planning your content? Don’t neglect these 5 types of content

It’s always interesting when people talk about their content strategy in the content marketing industry. Everyone has their own variation. I tend to see things from 30K feet. In my way of thinking, there are certain types of content you need to have to make sure you don’t have gaps in your content calendar. Today I am going to talk about five types of content that tend to get overlooked when planning a businesses’ content. 1. Tell a story of how your client won with your help What is the one thing that will help you close a sale more

Featured Image: less boring content
About
Todd Jones

3 Tips to help you write less boring content

Over 4.8M blog posts were published today. That is according to Internet Live Stats. Why are readers going to read your content? There is so much competition in the market that you can’t afford to have content that fails to deliver. You need to move beyond yawn inspiring blog posts. Today, I am going to give you three tips to help you write less boring content. Do your own thing A while back, I did a video where I talked about why it is a bad idea to steal content. In essence, people are copying how everyone else creates content

content marketing for small businesses
WordPress Business
Todd Jones

Three principles to get started with content marketing for small businesses

I see it often on TV. Home improvement companies are advertising on local TV stations. I’m sure it is still effective because they keep doing it. Also, I see car dealerships advertise on TV. Their advertisements seem more like overdramatized hype. There is one used car dealer who comes up with some of the corniest stuff I’ve ever seen. At least he’s memorable. We all know that purchasing is changing rapidly, especially as millennials become a big part of the market. Millennials just don’t buy the same way. Check out this infographic for more info. To illustrate this point, a

Using the Pre-Publish Checklist Plugin for Checking New Site Content
Tips & Tricks
Sebastian Moran

Using the Pre-Publish Checklist Plugin for Checking New Site Content

Making sure that you check new content that is being added on your site is something that you would automatically check that everything has been set on it. For example, does the new post have a catchy title, is SEO set for the post, does the post have a featured image on it. There is a new plugin that will help be able to check content before it is published on a site. After you have installed and activated the Pre-Publish Checklist plugin on your site it will add a new setting menu in wp-admin; Settings > Pre-Publish Checklist On

Tips & Tricks
Sebastian Moran

Using the Better Detection Plugin on your Child Site

If you need a lightweight option for tracking content changes made directly into a site’s database, one plugin which can help is Better Detection. Better Detection is best used In the case where a site might have been hacked, or content for malware was inserted into a site. Once the plugin has been installed and activated, it will add a submenu in wp-admin on; Better Detection Settings The plugin will add two tabs for errors and options. The errors will be in the form of content which has been directly changed in the site’s database, and not from wp-admin. In

Create Better Content
WordPress Business
Todd Jones

Writing better content with articles your audience finds relevant and useful

Creatives are often a product of inspiration. I mean, when is the last time you saw a cool website and became “inspired” to create something like that. We all have that. A few years ago, the family of legendary R&B singer, Marvin Gaye, sued Pharrell Williams and Robert Thicke for copyright infringement for their hit song “Blurred Lines” which they said was similar to Gaye’s song “Got To Give It Up.” Recently, one WordPress developer had his entire website copied by a shady developer. There is undoubtedly a difference in being inspired by something and outright copying something. The reality

The MainWP Roundup
WordPress Business
Todd Jones

Choosing the top WordPress podcasts, using a new search engine, and using originality for better content

Today we are going to dive into three different topics from recent articles. We will discuss the top 20 WordPress podcasts, the release of a new search engine, and finally, how you can make your content even better. Buckle up, let’s ride. 20+ Best WordPress Podcasts to Listen to in 2019 In the past, we’ve talked about podcasts on the MainWP blog. We know a thing or two about good podcasts. Well, recently, WP Explorer put out a list of 20+ podcasts. I decided to take a look at the list. The list does have stellar podcasts such as WP-Tonic,

IMPROVING YOUR BLOG POSTS Featured Image
WordPress Business
Todd Jones

Three ways to improve your blog posts and gain a greater impact for your content marketing

Somewhere along the way, you noticed that writing blog posts were a good idea for your business. Maybe you were convinced by a speaker at a WordCamp. Maybe you have signed up to some of your favorite WordPress or marketing blogs, and you can see the power of their work. But something isn’t right. You have been putting out content for a couple of years and just aren’t seeing much success. You are not far, my friend. Maybe you need to make a few adjustments to your articles to find success. Today, I am going to discuss three things you

zest app
WordPress Business
Todd Jones

A new way to sort through the noise and find quality marketing content with the Zest app

I do a lot of reading online. You can probably understand that as I do a lot of writing. I mean, when you write, you need inspiration as well as solid resources. Now, there are the usual ways of looking for content that I employ. There is this gigantic search engine called Google. It does work really well, but it returns millions of results. How to sort through that mess? Another way I find content is through friends and connections. I might be scanning through LinkedIn to find an article a friend or connection re-shares. I If find it interesting,

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Donata Stroink-Skillrud
President of Agency Attorneys

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