MainWP Blog

featured image: video email marketing
WordPress Business
Todd Jones

How you can use video email marketing to create an unfair advantage for your business

I remember getting an exclusive email from a copywriting influencer one day. Needless to say, my jaw was on the floor when I got the email and video from Tarzan Kay. Have you ever gotten something like that? She sent me an email with a personalized video. First of all, the fact that she knew my name was pretty cool. I mean, she has thousands of people on her email list. Why did she specify me? It was pretty cool. That was when I realized that we could actually have videos in our email. Now, what she was doing was

WORDPRESS SITE CARE & ADDITIONAL SERVICES
WordPress Business
Todd Jones

Adding additional services to your WordPress site care business

So, you have your WordPress site care business launched and you are growing confident each day with your process. You have several clients who are helping you generate a nice recurring revenue. Now, you are wondering how you can add more value to your clients and add more income to your revenue. Today, we are going to go over a few ways you can add value with additional services and products for your WordPress site care business. WordPress Site Care Additional Services SEO Audit Search Engine Optimization is a huge value-add if you can help your customers with some success.

Featured Image: Email Newsletters
WordPress Business
Todd Jones

The dreaded email newsletter. Learn how to get started!

So, you give in and try to start getting email addresses. You have created a fantastic lead magnet, started creating blog posts and slowly you are starting to get email addresses. It happens, sometimes much slower than we like, but when you put set these wheels in motion, you start to get emails. However, there is a problem. You are at a loss for what to do next. You are paralyzed about what to say to your email subscribers. You don’t want to scare them off by sending them the wrong email or too many emails. You also don’t wanna

Welcome Email Series
WordPress Business
Todd Jones

Building an welcome email series to onboard subscribers

Ever walked into a store and not be greeted or even seen a single sales associate? How did that make you feel?  In the town where I live, we have a chain restaurant called Moe’s Southwest Grill. It is similar to a Chipotle. One of the things that Moes does differently is that they greet everyone who walks in the door with, “Welcome to Moes!” One time I walked into a retail store close to closing time. I walked all throughout the store without being greeted. I saw people who worked at the store, and I think they even saw

Growing your email list: Five Case Studies

This past month, if you haven’t noticed, we have talked about email marketing at the MainWP blog. We talked about reasons to grow an email list, resources to help you grow your email list and how you can better convert your emails to customers. In this post, we are going to visit five case studies that discuss a technique used to grow their email list. The number may not be typical, but the techniques can be applied quickly and you will begin to see an increase in sign-ups. You will need to be consistent and patient. You will also need

Now you can convert email subscribers and make more money

But how can you convert those on your list to sales? Today we are going to discuss three foundations to convert email readers to customers Back in the 2000’s, particularly from 2001 to 2010, I worked for retail giant Borders Bookswhen I lived in Fort Worth, TX. Now, The life of Borders is a study in changing economics, what to do and what not to do. Now, The life of Borders is a study in changing economics, what to do and what not to do. One of my jobs was sign people up for the email newsletters. We had millions

Growing your email list
WordPress Business
Todd Jones

Grow your email list: 8 resources to help

So, you have decided that you do, indeed, need to have an email list. Maybe you have decided to create a simple email course, or you are just ready to kick off your email marketing plan. If you aren’t careful, the task can seem overwhelming. As you get started, you might want to decide on a technique for growing your email list. Today’s article will help you find some relevant resources to beginning digging into email list growth strategies. I have compiled eight of the best guides for growing your email list complete with a takeaway and a little information

Growing your email list
WordPress Business
Todd Jones

7 Reasons to grow your email list

Recently, I went to the movie theater to see the new movie Dark Tower. I enjoyed the trip, I was entertained. During the previews, there was an extended look at the new Star Wars movie The Last Jedi. By now, most of you know the most famous line by our beloved Jedi himself, Luke Skywalker. You have seen it, I know you have. At the end of the trailer, Skywalker looks at the camera (presumably Rey) and announces, much to our dismay, “It’s time for the Jedi to end.” via GIPHY What? Now, to be sure, this has prompted plenty

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