When it comes to content audits, the articles on the interwebs are pretty complicated. They are full of tools and steps and spreadsheets. Certainly, the best way to run a content audit, or any audit really, is to evaluate each piece of the puzzle at the ground level. One thing people often do with content audits is to evaluate technical SEO data points. These may include things like Meta Description, Meta Description Length, Image ALT tags, heading used, you get the picture. These are things you need to pay attention to, for sure, but let me ask you a question.
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