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Getting started with website marketing goals

Website Marketing Goals

A website without marketing goals is a website that is static. The crux of marketing, especially online, is to set goals and create a workflow to meet those goals. And, marketing is a loaded term. For example, online entrepreneur Heidi Cohen published a post outlining 72 definitions for marketing. Marketing is a broad topic. I…

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Ringing in the new year: Auld Lang Syne

New Year

The new year is fast approaching and you may be spending time thinking about the future, but have you spent time reflecting on the year gone by? I know what’s going to happen at the stroke of midnight, on December 31st, 2017 (or January 1, 2018, if you prefer). Everyone is going to celebrate, confetti…

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