A website without marketing goals is a website that is static. The crux of marketing, especially online, is to set goals and create a workflow to meet those goals. And, marketing is a loaded term. For example, online entrepreneur Heidi Cohen published a post outlining 72 definitions for marketing. Marketing is a broad topic. I like to talk about marketing quite often, but the truth of the matter is that marketing is a very big picture. Topics under the umbrella of marketing include inbound marketing, affiliate marketing, online marketing (or digital marketing), content marketing, traditional marketing (or offline marketing), and