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Three tips for writing headlines that pack a punch
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy When discussing headlines, everyone starts with that David Ogilvy quote. It is supposed to be the ultimate social proof for why headlines matter. Ogilvy gives sage advice for writers in any industry and any era. How on point was Ogilvy’s quote? ConversionXL ran a study on how many people read the article compared to the title. Their conclusion? It lined up pretty well with what Ogilvy said.
Todd Jones
August 1, 2018
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