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Three ways to use a website audit to serve your clients and provide a better website experience

Website Audits

In the early days of my website design business, I decided to create a website audit to use to get people to sign up for my email newsletter. To be fair, it never really resulted in a lot of business. I think that was mostly because the wrong people received the audits. I think audits are…

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Three crucial pieces of content for your lead generation funnel

Marketing Funnel

“Always be closing.” This is one of the famous quotes from Glengarry Glen Ross a play that was turned into a film and released in 1992. Alec Baldwin plays Blake who is sent by the owners of the real estate company to motivate the salesmen in a local office to sell more properties. He becomes…

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Why yes you can use an optin landing page for lead magnets

WordPress Site Care Landing Pages

Two articles I have looked at recently linked lead magnets to landing pages. Look, I think having a landing page for a lead magnet is a good idea, but in no way are they the same thing. I don’t think I’m splitting hairs here either. You can have a lead magnet without ever having a…

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Using evaluations as lead magnets

Lead Magnets & website audits

Lead magnets. They help us get emails for our email lists. In other words, they help us generate leads. As a service provider, sometimes we struggle with lead magnets. Lead magnets have changed over the years. Some service-based companies have offered a “free quote.” Think your local roofer or plumber. What they are saying is…

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