I admit I am drawn to the inbound idea of marketing. I mean, who wouldn’t be? The idea that you create some great content, connect with people online, get them to your website and convert readers into leads is a pretty enticing prospect. And, certainly, it works really well for many companies, especially Software-as-a-Service companies. The idea of Inbound Marketing comes from the change in how customers make decisions towards buying. This is particularly true in the business to business market, but you see it in business to consumer more than before. It is the contrast of Interruption Marketing versus