Gathering email addresses is a tried and true method of gathering leads. Once you have email addresses from potential customers, you can email them and move them closer to a buyer stage. These days, the ebooks and worksheets as downloads are becoming the norm. It seems like everyone has something to give away. I’m not saying that these don’t work anymore. I’m saying that it isn’t unique and if you want your business to stand out, you must offer something different. Enter quiz as lead generation. Creating a quiz is something many people are starting to notice and using for generating