If you have a website, you have a purpose for it. Goals and aims you wish to achieve through your online portal. For all businesses that have digital presence, this means conversion. By definition, conversion rate is the percentage of people (out of total site visitors) who take a desired action: make a purchase, register on your website, download content, like or follow on social media, subscribe, etc.; pick one or all of them. Any investment in UX design will show up in conversion rate over time. Conversion rate and user experience are inextricably linked. At its very core, UX