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Welcome Emails
WordPress Business
Todd Jones

Three resources to help you get started with your welcome email sequence

Creating a welcome email sequence is one of the best things you can do for your email marketing. When you welcome a visitor into your home, what do you do? You may offer to put up their coat, offer a beverage, and show off your home. Basically, this is what you are doing with a welcome email series. Copywriter Val Geisler says this, Trust me: a little house tour and the offer of a drink or snack would go a long way to make your dinner guest feel welcomed. Your email list is the same way. Give them a welcome

Welcome Emails
WordPress Business
Todd Jones

Using your welcome email to establish expectations and build trust

If you are like me, you are tired of all of the re-engagement emails you received last month as the GDPR took effect. If you are like me, you also received emails from people you either didn’t know or had forgotten you signed up. That constitutes a problem with email engagement which we will touch on in a bit. Over in the copywriting world, we snickered at some of the emails we received, especially some of the more creative ones. Of course, there were the (blah blah blah) boring emails saying something like, “We just wanted to make sure you