Frankly, when most small businesses set out to build a website, they do it backward. Let that marinate for a bit. What I mean by backward is that they add the content at the end of the process. I have spent countless hours waiting for clients to submit their content. You know what I mean, right? There should be a law that says clients have to submit content first, but I digress. Copy ends up being way more important than they think, and, it also ends up being more important than website designers think as well. If you aren’t careful, your