Like Google, social media has changed a lot in the past few years. Many business owners love the approach of set it and forget it, but the owners of various social media platforms are also using algorithms to leverage getting paid advertising. This has been tragic for folks who have built a business off of…
“I’m sorry, Dave. I’m afraid I can’t do that.” ~ HAL900, 2001: A Space Odyssey (1968) Artificial Intelligence has long moved past something that existed only in sci-fi films and books. One of the biggest technology growth areas is AI, with many options that can be used on your child sites to either recommend content,…
Today I wanted to list a few blog posts that I find helpful in this world of digital marketing. Everyone has their own idea of what is a great blog. My idea of a great digital marketing blog includes articles with lots of great resources, good writing, good examples, and illustrations, and they offer the…
Well, February 14th is Valentine’s Day. Have you gotten your special someone a gift? Maybe you bought him or her chocolate or flowers. I remember as a kid that we had these “parties” where we decorated a shoebox to make a little postbox. Then we would go to the store and buy these little Valentine…
While we strive for excellence in our professions, mistakes are a part of who we are. We err so we can learn. Creating a checklist focuses the mind on the most important characteristics of our tasks, which helps us to overcome our mistakes. It takes practice to produce and use checklists effectively, but when we…
Recently, one of my copywriter friends took some courses on Master Class while business was slow. It was a chance for her to learn from some masters in various areas of business, art, music, and more. It is always good for us to learn from experts in other areas. By now, undoubtedly you have dozens…
First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials, and methods. Third, adjust all your means to that end. ~ Aristotle When we’re stressed out and swept up in the daily grind of workflow, trying to A-Team our way through, occasionally…
Ever launch a campaign only to watch it fall flat? It happens to all of us, doesn’t it? Maybe you launched a business and it went nowhere. We really want to believe that our great work will bring us business. Sometimes it does, but often we need to do something else. We need to clearly…
With the breaking changes for WooCommerce if running versions earlier than 3.5.x due to WordPress 5.x release, now is the time to create a staging site. A staging site can be used to test the active theme updates, the WooCommerce-related plugins, and the WooCommerce plugin. Creating a staging site allows you to test plugin updates…
Do you ever offer audits for prospects? In a recent article, we talked about three ways to use a website audit for your clients. There are different types of audits you can run for your clients or prospects and one of those types is an SEO audit. Today, we are going to talk about tools…
