Content upgrades are easily one of the most effective ways to get email subscribers for your email list. One of the easiest ways to execute a content upgrade is by making a downloadable PDF of a popular post. There are a few things in a blog post that would make a good candidate for a…
When you can get good numbers in your email game using something like content upgrades, you have to take a hard look at that strategy. The experts tell us that content upgrades are a good strategy. Robbie Richards, Brian Dean, Authority Hacker, the Grow and Convert Team, they all have given the benefits and the…
Congratulations on launching your WordPress site care business. Not only have you been successful, but you have grown your business and added members to your team. You are now ready to add some of your new team members to the mix of managing your client’s websites. You need to customize user roles for the members…
I have had all kinds of different experience in sales. Most were not positive. I tried to sale some kind of system for home security once. It didn’t go well. I tried to sell a satellite type of telecommunications and cable once. I also spent about 30 days on a car lot trying to sell…
Imagine spending hours on a project for which you know you will not get paid. Additionally, with that project, you handle hours of support request. Maybe you just do it because you love it or maybe you are doing it to give value to the community. The project might even lead to a pay off…
When I was a kid, in a small town, in a rural state, there wasn’t much to do on a Friday night as a teenager. Often, I would end up down at the Playful Quarters. Playful Quarters was an arcade with a pizza place next to it with a doorway between the two. The arcade…
Recently, I was looking at a plugin I had been using for my local town website. It was a simple plugin that lived in the WordPress repository. It had great value. The plugin has been discontinued. I really don’t know why, but my guess is that the author has other things to do. My first…
Quite possibly, one of the hardest parts of running a blog is being consistent. It stands to reason that if you create goals and outline your schedule, you will come closer to publishing your blog regularly. An editorial calendar can be a huge help in staying consistent. In early 2015, I restarted my business and…
Lead magnets. They help us get emails for our email lists. In other words, they help us generate leads. As a service provider, sometimes we struggle with lead magnets. Lead magnets have changed over the years. Some service-based companies have offered a “free quote.” Think your local roofer or plumber. What they are saying is…
A website without marketing goals is a website that is static. The crux of marketing, especially online, is to set goals and create a workflow to meet those goals. And, marketing is a loaded term. For example, online entrepreneur Heidi Cohen published a post outlining 72 definitions for marketing. Marketing is a broad topic. I…
