These days, it is rare to find a company that does not send email newsletters or performs email marketing. However, suppose your email list includes individuals that reside in the United Kingdom. In that case, there are specific rules that you will need to follow to ensure that your email marketing does not violate any privacy laws, such as the Privacy and Electronic Communications Regulations 2003 (PERC) and the United Kingdom Data Protection Act 2018 (UK DPA). Otherwise, you could face steep fines or even be required to delete residents of the United Kingdom from your list. In this article,

If you have been following privacy news lately, you may have seen that states such as Virginia, Colorado, Utah, and Connecticut have all passed new privacy laws that go into effect in 2023. Those of us that work in the field have labeled the phenomenon of each state passing different privacy laws with different requirements as the “privacy law patchwork.” As privacy laws can apply to businesses outside of the state in which the laws have passed, the patchwork leads to businesses having to comply with numerous laws with different requirements. The patchwork is caused by the fact that the