Modern websites are built to bring leads to the business, whether it be individuals setting up an appointment, subscribing to an email newsletter, inquiring about products or services, or purchasing such products or services. One consequence of bringing in new leads that many businesses don’t think about is that the individuals submit their personal information, such as names, emails, phone numbers, or IP addresses, to the website. Personal information such as the above is commonly collected by websites and is now regulated under various privacy laws. In addition to requiring certain websites to have a Privacy Policy, these privacy laws

When building websites for clients, you usually have to juggle multiple priorities, from staying within the budget to presenting outstanding designs that your clients will love, to building out all of the features and functionalities that have been requested. One facet of website design that many designers and clients overlook is the meeting of privacy-related requirements. In this article, we will discuss why you should keep privacy in mind when designing websites, the concept of privacy by design, examples of best practices, and some tips so that you and your agency can build beautiful websites that also meet privacy requirements.

The truth is that most of us have either used or installed Google Analytics on client websites. It’s relatively easy to use, provides great insights on website performance, and gives excellent clues on how to improve engagement. In fact, Google Analytics has become so popular that it’s used on over 28 million websites and many agencies usually have it listed in their standard operating procedures for building new websites. Even though Google Analytics is a great tool that many of us are intimately familiar with, Google Analytics has also made headlines recently for a different issue – privacy law non-compliance.