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Content planning: An easy 4-step process

Content Planning

Content planning doesn’t have to be very hard. Follow this easy 4-step process: Evaluate, Generate, Calculate & Formulate. There is a content saturation point. By now, everyone knows that content marketing is important. There are a plethora of resources that go into detail about why content marketing is important, but let’s just say, it is…

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Preparing your sales funnel for 2018

Sales Funnel

Getting ready for a new year means a lot of different areas of your business need attention. Today we are going to discuss preparing your sales funnel. It’s officially the holiday season in the United States. Maybe it is where you live as well. In the town where I live, we go all out downtown.…

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Simple ways to add social proof to your website

Social Proof

Using social proof on your website is a no-brainer. It is kind of like being linked to the “cool kids” in high school or being known by a celebrity. The effect is real and something you should tap into because people are more likely to purchase when they see the “proof” that your product is…

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