MainWP Blog

Pain Point
WordPress Business
Todd Jones

Four ways to find your client’s pain point

One of the things that we learn from WordPress consultants is to learn about the client’s goals and who their target audience is and their pain points. If you are like me, you have sat down with a client to ask these types of questions to hear things like, “My target audience is everybody!” or “I’m not sure what their pain point is” or, “Their pain point is that they need more customers.” It is safe to say that sometimes our clients really don’t know the answers or, they think they do, but they don’t. Because of this, we ask

Reviewing Tools: MobileMonkey
WordPress Business
Todd Jones

Stepping into Facebook chatbots with MobileMonkey

Most companies will notice that at least 50% of their audience comes from mobile devices. In fact, your company could be different. Maybe you have more than 50% coming to your digital assets using a phone or other mobile device. With the emergence of a more mobile audience, marketing has started to trend toward specializing for mobile devices. One such area is Facebook. Facebook, of course, has a solid mobile app and now, with artificial intelligence, chatbots are making their way to mainstream marketing. Today we are going to take a look at one of the newest chatbot makers, MobileMonkey.

Online courses for business
WordPress Business
Todd Jones

Six online courses that will help you be a better WordPress business owner

One of the things that cause WordPress designers to struggle in business is the way they view their business. They fail to shift from an employee mindset to that of a business owner. Failure to make this shift can derail your business and cause you to go bankrupt. You aren’t just a WordPress designer when you launch out on your own, you are a business owner. Once you take that step, all manner of your business becomes your responsibility. Most courses teach you how to be a better developer or designer, but some will help you be a better business

SEO Courses
WordPress Business
Todd Jones

SEO Courses and resources for WordPress designers & developers

Here is a list of SEO Courses and resources that can help you increase your understanding of Search Engine Optimization. These courses and resources are compiled for WordPress professionals. There’s a lady who’s sure All that glitters is gold And she’s buying a stairway to heaven – Stairway to Heaven Songwriters: Jimmy Page / Robert Plant Stairway to Heaven lyrics © Warner/Chappell Music, Inc When it comes to SEO, you can definitely invest but you can’t buy a stairway to heaven and all that glitters is not gold. There are a lot of shiny objects, but it takes work and

WordPress Business
Todd Jones

How to navigate online courses to improve your business

In our career, we often find ourselves investing in online courses to improve our business. It becomes an important part of our education. How can one navigate the maze of online learning? I’ve done it before and I am sure you have as well. It happens quite regularly with new business owners. Before I get to the thing we all do, first I want to tell a story. Copywriter Ben Settle often tells his students they should read the best marketing books at least 10 times. What? He explains how to execute this impossible task in this blog post, BEN:

New Year
WordPress Business
Todd Jones

Ringing in the new year: Auld Lang Syne

The new year is fast approaching and you may be spending time thinking about the future, but have you spent time reflecting on the year gone by? I know what’s going to happen at the stroke of midnight, on December 31st, 2017 (or January 1, 2018, if you prefer). Everyone is going to celebrate, confetti will fall, people will hug and kiss each other, and on queue, everyone will break out into song: Should auld acquaintance be forgot, And never brought to mind? Should auld acquaintance be forgot, And auld lang syne!  The modern day version: Should old acquaintances be

year in review 2017
WordPress Business
Todd Jones

2017 year in review business article roundup

This past year, we created some articles that will help you grow your WordPress business. We thought we would roundup some of the top business posts in three areas email marketing, having a subscription maintenance business, and running your freelance business. This is a year in review roundup for 2017 relating to freelance business. Email Marketing One of the things I wanted to do in 2017 is write articles about email marketing. Email marketing is an integral part of running an online business and building an email list. Now you can convert email subscribers and make more money Emails are critical

End of Year planning
WordPress Business
Todd Jones

End of year planning for WordPress professionals

What does your end of year planning process look like? I used to really worry about failing when trying something. I still do sometimes. People tend to mock and laugh when you try something and fail. Failure can be your best learning experience. That being said, I don’t want to go around failing all the time. Do you? Anthony Moore wrote in an article on Medium, Most people are afraid of failure. Since their self-worth is tied to their performance, any failure is confirmation that they aren’t good enough. If they suck at something, it means they suck.1 His article, 9

Top ten blog posts mainwp
WordPress Business
Todd Jones

What were the top ten blog posts at MainWP in 2017?

What were the top ten blog posts at MainWP in 2017?  The other day, as the end of the year was nearing, I decided to take a look at some of the blog posts at the MainWP blog in 2017. I wanted to see what resonated with readers. Some of the metrics I observed were social shares as well as comments on the individual article. MainWP uses the Social Warfare plugin to help readers share the content and it also measures the number of shares. I sorted the 2017 posts by the most shares and looked at the comments. The

Content Planning
WordPress Business
Todd Jones

Content planning: An easy 4-step process

Content planning doesn’t have to be very hard. Follow this easy 4-step process: Evaluate, Generate, Calculate & Formulate. There is a content saturation point. By now, everyone knows that content marketing is important. There are a plethora of resources that go into detail about why content marketing is important, but let’s just say, it is understood as we close out 2017. 9 Stats That Will Make You Want to Invest in Content Marketing There is a whole organization that is based on the term, the Content Marketing Institute. People specialize in executing content marketing. In doing so, there is a

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