MainWP Blog

Marketing Funnel
WordPress Business
Todd Jones

Four elements of a digital marketing funnel that are mission critical

The other night I watch a documentary on TV. It was about the year 1969. The ABC series about the chaotic year premiered with “Moonshot.” When I think of 1969 (before I was born), I think of the song by Canadian singer Bryan Adams, Summer of ’69. Great song. I digress. The year was 1969, and the United States was at a crossroads. The climate is much like what we see in 2019. There were lots of protests, new styles of clothing emerged (bell bottoms anyone!), the Vietnam War was still raging along. This was the year after the assassinations

Split Testing
WordPress Business
Todd Jones

10 guides for A/B Split testing to get you ramped up and ready for better conversions

If you watch enough professional wrestling (just go with me here), you will see the scene played out, often on TV. One of the performers will be in the ring, and a decision will come up. It’s time for crowd participation. The wrestler will then ask the crowd if they want to see said alliance or match or whatever the decision needs to be made. Most of the time, the crowd will cheer because they want to see the match like the one at Wrestlemania that included Becky Lynch, Rhonda Rousey, and Charlotte Flair. via GIPHY If you sit and

Content Ideas
WordPress Business
Todd Jones

Three ways to employ user feedback to get content ideas for your business

Face it, when it comes to our websites, and our content, conversions are what matter. We need people to sign up to our email list. We need people to submit contact forms or purchase our books, courses, plugins, or any other thing we are selling. Copywriter Nikki Elbaz says, “You can tweak the copy. You can tweak the design. But if you’re not communicating how you can solve the customer’s needs, conversions will stay stagnant. “Often the most effective way to discover what makes your people buy from you is – of course – customer interviews. “But how can you

SEO Tools
WordPress Business
Todd Jones

Crawl your website like a spider: Use these SEO tools

So, you are conducting an SEO audit. Maybe you were inspired by the article we posted on SEO audits a couple of days ago. You did your research. You found some checklists and made a list of things you want to check to get started. Your goal is to get a basic SEO health checkup for your client’s website. So, you started accumulated a list of tools you need to get started. Does that list include a website crawler? Well, today we are going to take a look at a few website crawlers to get on your way. Screaming Frog

SEO Audit
WordPress Business
Todd Jones

Three different types of SEO audits and how they can help your business

Do you offer SEO audits for your clients? This has become something more interesting as I have delved into the process. At one time, I had this very basic checklist of things I would check for SEO. I offered it for free to get people on my email list. I think I did one or two for someone. They liked the work, but never needed a website. It seems there is a tiered nature to SEO audits. First, there are the automated audits ran by various SEO applications available for free or a monthly cost. One such service I used

WordPress Business
Sebastian Moran

How Does WordPress Fit into the Open Web

WordPress makes it easy to create different types of sites, as well as powering over one-third of the top 10 million sites, based on current data. The web just turned the grand old age of 30, which now means that the web is over 30 years old. So how does WordPress fit into the open web? The open web is termed as being open and accessible for all people. The Open Web Foundation, which is an independent non-profit organization, is dedicated to the development and protection of open, non-proprietary specifications for web technologies. The World Wide Web Foundation, which was

World of WordPress
WordPress Business
Todd Jones

World of WordPress: When plugins and themes are a runaway train

Since we all use WordPress, we take an interest in what others are doing, for the better or worse. Well, we have seen some of the worst things in recent weeks. Today we touch on some controversy in the WordPress community around a plugin suite and a theme shop. When your pipdig becomes a runaway train pipdig is a weird name for a theme. First of all, spell check wants to capitalize it when you start a sentence with the word. The UK based company has seen a backlash from colleagues in the WordPress world. It seems they have done

CONTENT WRITERS
WordPress Business
Todd Jones

5 ways to find a content writer for your business blog

Face it, as an agency owner; you only have so much time. You are busy pitching and converting prospects, managing your projects, finding developers to outsource work, and many other things business owners do. Sure, you write some content, but you just don’t have the time. Or maybe, it isn’t your strong suit. Or perhaps, it isn’t something you typically like doing. There are many reasons you need to find a content writer for your blog. The point is you need to find a writer, someone who can create good content to help manage inbound leads regularly. Today, we are

User Testing your website
WordPress Business
Todd Jones

Three ways to run user testing for your new website and make sure your launch goes smoothly

I remember the anticipation when we were ready to launch a website. We put the final touches on the development of the site, and we made sure that everything was operational. There was just one thing left to do. We had to make sure everything worked. Someone had to submit that form, run the credit card on the payment page, sign up for the email newsletter and much more. We referred to it as quality assurance, and really, that is what you are doing. We did that when I worked in customer service. One of our QA (Quality Assurance) agents would

WOMEN INFLUENCERS IN WORDPRESS
WordPress Business
Todd Jones

Getting started: Looking for women influencers in WordPress

When it comes to writing an article that includes the top of anything, you must know that it is almost always an opinion. Who can say who is the top influencers in an industry like WordPress? There is nothing wrong with that as long as you explain that it is an opinion. If you are making a choice by way of some criteria, then it best to disclose your criteria. In the end, we all have your own opinions and our own criteria about whom we think is a top influencer whether it be website design, SEO, copywriting, or WordPress.There

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Donata Stroink-Skillrud
Donata Stroink-Skillrud
President of Agency Attorneys

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