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Marketing Funnel
WordPress Business
Todd Jones

Three crucial pieces of content for your lead generation funnel

“Always be closing.” This is one of the famous quotes from Glengarry Glen Ross a play that was turned into a film and released in 1992. Alec Baldwin plays Blake who is sent by the owners of the real estate company to motivate the salesmen in a local office to sell more properties. He becomes belligerent and verbally abusive, insulting the salesmen telling them they have shape-up or they will be let go. In fact, he goes on to tell them he will be firing two of the four men. “A-B-C. A-Always, B-Be, C-Closing. Always be closing. ALWAYS BE CLOSING.

WordPress Business
Todd Jones

How to display a draft using Public Post Preview Plugin

If you are like me, you like to look at WordPress plugins that can really help you out. Such is the case this week when I was introduced to a plugin by Kyle Van Deusen. Kyle was doing an article and needed my feedback for the post. He sent me over a Google Document where I could fill out my answers. A day later he showed me what the article looked like on his site. I thought for a minute and wondered how I was looking at a live preview of the not-yet-published article on WordPress without me being logged

NURTURING LEADS
WordPress Business
Todd Jones

Mastering the fundamentals of nurturing leads and convert more business

I admit I am drawn to the inbound idea of marketing. I mean, who wouldn’t be? The idea that you create some great content, connect with people online, get them to your website and convert readers into leads is a pretty enticing prospect. And, certainly, it works really well for many companies, especially Software-as-a-Service companies. The idea of Inbound Marketing comes from the change in how customers make decisions towards buying. This is particularly true in the business to business market, but you see it in business to consumer more than before. It is the contrast of Interruption Marketing versus

WORDPRESS FOR WEBCOMICS
WordPress Business
Todd Jones

The art of using WordPress for webcomics

Internet comics can be traced back to the pre-internet age. According to Wikipedia Early webcomics were usually derivatives from strips in college newspapers, but when the Web became widely popular in the mid-1990s, more people started creating comics exclusively for this medium. By the year 2000, various webcomic creators were financially successful and webcomics became more artistically recognized. Unique genres and styles became popular during this period. Wikipedia  Looking for comics on the internet isn’t that hard. Sites like Top Web Comics and Webcomics keep up with the industry including various webcomics. I have always liked the idea of creating

NURTURING LEADS
WordPress Business
Todd Jones

Nurturing leads for your WordPress site care business

Lead Nurturing. Lead Generation. Marketing funnels. Sales Funnels. Sales Life Cycle. These are all the various words to describe the process from beginning to end of a customer journey. See, there’s another word, Customer Journey. The bottom line is when you are in business, you need paying customers (or clients). In order to get those customers, you have to develop leads. We know that leads aren’t always ready to buy when you first meet them. I remember when I worked in retail, a bookstore. As soon as a customer walked in the door, he or she was a lead (potential

WordPress Site Care Landing Pages
WordPress Business
Todd Jones

Why yes you can use an optin landing page for lead magnets

Two articles I have looked at recently linked lead magnets to landing pages. Look, I think having a landing page for a lead magnet is a good idea, but in no way are they the same thing. I don’t think I’m splitting hairs here either. You can have a lead magnet without ever having a landing page. The opt-in popup serves as a viable lead magnet, although, many are not fond of the pop-up. I get it, I really do. Usually, when people use a popup, they use it in an overly intrusive and annoying kind of way. Many times

Exploring plugins
WordPress Business
Todd Jones

Setting up a directory using WP GeoDirectory

Note: WP GeoDirectory has an affiliate program. However, this article does NOT contain affiliate links. I run a local newsy type website in the town where I live. It is really more of a lifestyle blog. These types of websites are tough sometimes. It is difficult to stand out in a sea of social media such as Facebook and Instagram. Our town also has a newspaper who publishes online. I tried to keep my niche narrow to avoid being a comprehensive news website. One of the things I have thought about adding to the site is a business directory. It is

Welcome Emails
WordPress Business
Todd Jones

Using your welcome email to establish expectations and build trust

If you are like me, you are tired of all of the re-engagement emails you received last month as the GDPR took effect. If you are like me, you also received emails from people you either didn’t know or had forgotten you signed up. That constitutes a problem with email engagement which we will touch on in a bit. Over in the copywriting world, we snickered at some of the emails we received, especially some of the more creative ones. Of course, there were the (blah blah blah) boring emails saying something like, “We just wanted to make sure you

content upgrades
WordPress Business
Todd Jones

Creating a downloadable PDF for your content upgrade

Content upgrades are easily one of the most effective ways to get email subscribers for your email list. One of the easiest ways to execute a content upgrade is by making a downloadable PDF of a popular post. There are a few things in a blog post that would make a good candidate for a downloadable PDF. First, it should be popular. Do you have a post that is getting tons of traffic? This post might be a good candidate for a downloadable PDF. Brian Dean explains why, If you want to maximize the number of subscribers that you get

content upgrades
WordPress Business
Todd Jones

Getting started with content upgrades

When you can get good numbers in your email game using something like content upgrades, you have to take a hard look at that strategy. The experts tell us that content upgrades are a good strategy. Robbie Richards, Brian Dean, Authority Hacker, the Grow and Convert Team, they all have given the benefits and the numbers of success using the strategy for them or their clients. So, what is a content upgrade? According to Grow and Convert, In short, content upgrades are content specific bonuses. Instead of offering a generic ebook at the end of your posts, you offer a bonus

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