MainWP Blog

Featured Image: Black Friday Yes or No?
WordPress Business
Todd Jones

Should you have Black Friday Deals for your product or service?

Black Friday goes back a long way. As a kid, almost 40 years ago, I don’t remember it being a thing. At least not in the small town in Arkansas where I lived. Mostly my mom went back to work on Friday after Thanksgiving. My dad usually stayed home. We didn’t have school. The idea of shopping for Christmas the day after Thanksgiving (in America) dates back to the 1950s and 60s. Apparently, the police in Philadelphia used the term to refer to the large crowds on that day. Later it became associated with the fact that retailers were said

Janessa Tran
WordPress Business
Todd Jones

Q&A with Marketing And Public Relations Manager for eLightUp’s Janessa Tran

Janessa Tran is the marketing manager for eLightUp, which is the company developed MetaBox and GretaThemes. Today we catch up with Janessa Tran and learn more about her job at eLightUp. During this Q&A, we learn that Janessa is a mother of two adorable daughters, previously worked in advertisement, where she spends most of her time for her job, her love of cooking, and the predestined relationship she has with her husband. How did you get started with WordPress? Actually, I didn’t start with WordPress right from the beginning. Previously, I worked for another advertisement company and switched to eLightUp

The MainWP Roundup
WordPress Business
Todd Jones

October Roundup: What kinds of things are we about to see change with Automattic, PHP & EIG?

In today’s roundup, we discuss EIG, a major PHP update, and if Automattic is going to IPO. Buckle in, let’s ride. EIG acquisitions lead to its own acquisition Everyone has an EIG story. EIG, of course, is the acronym for Endurance International Group. They have a portfolio of some of the worst-rated hosts around the globe. Think BlueHost. You can see all of those brands at this link. Over the years, they have acquired dozens of hosts, many of which were very popular before the acquisition. In fact, Review Signal documents the decline of Site5 in this article. The article

Featured Image: automation courses
WordPress Business
Todd Jones

Five automation courses that will help you put your business on auto-pilot

What business task do you repeat each week? Are they pretty benign? I know that you are already using a MainWP dashboard to update your websites, so you know the value of automating as much as you can for the benefit of your business. What if you could take advantage of other systems? What about systems to help with email marketing and lead nurturing? What about systems to help with your project management and internal company organization? Would that help your business in 2021? Today we will take a quick look at five automation courses that will help your company

Holiday Season
WordPress Business
Todd Jones

3 tactics to help you harness the holiday season for your website agency

When the end of the year, we have all kinds of feel goods. By the time it arrives, we have watched two months of Hallmark Christmas movies. Or maybe other kinds of Christmas movies. Once the dishes are washed on Thanksgiving Day, there is a mad rush to move on to the Holiday shopping season. For decades now, we have had the infamous Black Friday sales. Just in the last few years, we have noticed Cyber Monday. That’s not enough, and we now have a Small Business Saturday (United States) and Giving Tuesday. So many organizations and businesses hop on

Featured Image: Target Audience
WordPress Business
Todd Jones

Musings about target audience. It’s more complex than you think

Who is your target audience? That question alone can strike fear in the heart of many self-employed creators. I understand. The well-intentioned experts tell us we should have such things. “You need a target audience,” they tell us. “What is your niche?” someone says. Perhaps they use the phrase target market. There is no reason to get all stressed out. Today we are here to talk about it and how it applies to our WordPress design business. For ages now, we have had to target someone for business. This idea of targeting prospects is as old as business itself. In

Differentiation
WordPress Business
Todd Jones

Three ways you can find brand differentiation for your website design business

A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. You’d think companies would be all about that. Peep Laja Imagine, if you will, you enter a great big expo hall. The expo is for businesses and website designers. Those with the booths are website designers, and they are hoping business owners will stop by and consider them for their next website project. There are literally hundreds, maybe thousands, of website designers in little booths all over an expo hall easily the size of a football field

The MainWP Roundup
WordPress Business
Todd Jones

The October 2020 roundup includes launches and more

Another month in the year 2020. To say it has been a tough year for us all is an understatement. Yet people are still launching new products and websites! This month, October 2020, we explore some of those launches in the latest roundup. Giddy up. DocketWP recent launches From the mind of Kyle Van Deusen of The Admin Bar comes DocketWP. DocketWP is a lightweight plugin that allows you to easily store and access your processes and to-do’s without leaving your dashboard. I watched a video demo that Kyle did with Kim Doyal and got a chance to see the

page builder summit & wp agency summit
WordPress Business
Todd Jones

Page Builder and WP Agency Summits take place in October

In the past couple of years, I have found myself watching, participating, and presenting in virtual summits. Sometimes I find them incredibly rewarding. For example, this past weekend, I watched some of Selena Soo’s Impacting Millions. I had the honor of listening to Ramit Sethi, John Lee Dumas, Selena herself, and Laura Belgray. I mean, I have never seen them in person, and this might be the best opportunity I have had to see them. Maybe one day, I will make it to an “in real life” conference to hear one of them speak in person. I have attended two

q&A with Donata
WordPress Business
Todd Jones

Q&A with Donata Kalnenaite of Termageddon helps consultants with privacy policy needs

Donata Kalnenaite is the President of Termageddon. She started the company with her fiance, Hans Skillrud, to help businesses with privacy policies, terms, and disclaimers for their websites. Laws for these areas are changing rapidly, and Termageddon provides a platform to keep them updated to be compliant with laws. Donata is a privacy and technology attorney licensed in the state of Illinois. Further, she is the Vice-Chair and the Newsletter Editor of the American Bar Association’s ePrivacy Committee and the Chair of the Chicago Chapter of the International Association of Privacy Professionals. She serves as the legal engineer for Termageddon’s

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