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Mastering the fundamentals of nurturing leads and convert more business

NURTURING LEADS

I admit I am drawn to the inbound idea of marketing. I mean, who wouldn’t be? The idea that you create some great content, connect with people online, get them to your website and convert readers into leads is a pretty enticing prospect. And, certainly, it works really well for many companies, especially Software-as-a-Service companies.…

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The art of using WordPress for webcomics

WORDPRESS FOR WEBCOMICS

Internet comics can be traced back to the pre-internet age. According to Wikipedia Early webcomics were usually derivatives from strips in college newspapers, but when the Web became widely popular in the mid-1990s, more people started creating comics exclusively for this medium. By the year 2000, various webcomic creators were financially successful and webcomics became…

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Nurturing leads for your WordPress site care business

NURTURING LEADS

Lead Nurturing. Lead Generation. Marketing funnels. Sales Funnels. Sales Life Cycle. These are all the various words to describe the process from beginning to end of a customer journey. See, there’s another word, Customer Journey. The bottom line is when you are in business, you need paying customers (or clients). In order to get those…

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Blockbuster announcements and Gutenberg update

Gutenberg

There have been a few announcements of recent weeks that have made quite an impact in the WordPress space. Today we discuss a few of those including a Gutenberg update, a major WordPress company acquisition, and the announcement of a WordCamp US location. So, if you are ready to ride, then hop on. Giddy up…

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Why yes you can use an optin landing page for lead magnets

WordPress Site Care Landing Pages

Two articles I have looked at recently linked lead magnets to landing pages. Look, I think having a landing page for a lead magnet is a good idea, but in no way are they the same thing. I don’t think I’m splitting hairs here either. You can have a lead magnet without ever having a…

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Using your welcome email to establish expectations and build trust

Welcome Emails

If you are like me, you are tired of all of the re-engagement emails you received last month as the GDPR took effect. If you are like me, you also received emails from people you either didn’t know or had forgotten you signed up. That constitutes a problem with email engagement which we will touch…

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Customizing user roles for members of your WordPress care business

MainWP Featured Image

Congratulations on launching your WordPress site care business. Not only have you been successful, but you have grown your business and added members to your team. You are now ready to add some of your new team members to the mix of managing your client’s websites. You need to customize user roles for the members…

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