MainWP Blog

Differentiation
WordPress Business
Todd Jones

Three ways you can find brand differentiation for your website design business

A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. You’d think companies would be all about that. Peep Laja Imagine, if you will, you enter a great big expo hall. The expo is for businesses and website designers. Those with the booths are website designers, and they are hoping business owners will stop by and consider them for their next website project. There are literally hundreds, maybe thousands, of website designers in little booths all over an expo hall easily the size of a football field

The MainWP Roundup
WordPress Business
Todd Jones

The October 2020 roundup includes launches and more

Another month in the year 2020. To say it has been a tough year for us all is an understatement. Yet people are still launching new products and websites! This month, October 2020, we explore some of those launches in the latest roundup. Giddy up. DocketWP recent launches From the mind of Kyle Van Deusen of The Admin Bar comes DocketWP. DocketWP is a lightweight plugin that allows you to easily store and access your processes and to-do’s without leaving your dashboard. I watched a video demo that Kyle did with Kim Doyal and got a chance to see the

page builder summit & wp agency summit
WordPress Business
Todd Jones

Page Builder and WP Agency Summits take place in October

In the past couple of years, I have found myself watching, participating, and presenting in virtual summits. Sometimes I find them incredibly rewarding. For example, this past weekend, I watched some of Selena Soo’s Impacting Millions. I had the honor of listening to Ramit Sethi, John Lee Dumas, Selena herself, and Laura Belgray. I mean, I have never seen them in person, and this might be the best opportunity I have had to see them. Maybe one day, I will make it to an “in real life” conference to hear one of them speak in person. I have attended two

q&A with Donata
WordPress Business
Todd Jones

Q&A with Donata Kalnenaite of Termageddon helps consultants with privacy policy needs

Donata Kalnenaite is the President of Termageddon. She started the company with her fiance, Hans Skillrud, to help businesses with privacy policies, terms, and disclaimers for their websites. Laws for these areas are changing rapidly, and Termageddon provides a platform to keep them updated to be compliant with laws. Donata is a privacy and technology attorney licensed in the state of Illinois. Further, she is the Vice-Chair and the Newsletter Editor of the American Bar Association’s ePrivacy Committee and the Chair of the Chicago Chapter of the International Association of Privacy Professionals. She serves as the legal engineer for Termageddon’s

q&A with leanne mitton
WordPress Business
Todd Jones

Q&A with Leanne Mitton website designer and MainWP user

Leanne Mitton has been a web designer for 20 years. She began as a co-op student while in high school, working for Norlink. Following college, she took a full-time job with Norlink. In the year 2004, she found herself with the opportunity to purchase Norlink. Since then, she has been synonymous with Norlink. Leanne is a fan of MainWP, which allows her to use the tool she thinks will work best in each situation. She lives in the lovely town of Thunder Bay, Ontario, in Canada. She enjoys spending time with her family, knitting, and looking for places to explore

World of WordPress
WordPress Business
Todd Jones

September 2020 World of WordPress includes acquisitions

In today’s World of WordPress, we are talking music at WordCamp Austin, acquisitions, and creating a virtual year-in-review for WordPress in 2020. WordCamp Austin to have music. I like that WordCamp Austin is going to include music in this year’s virtual event. In years past, Austin has become a center stage for many musicians. Every year, the South by Southwest festival includes a large contingent of musicians, so this seems like a nod of the cap. SXSW was unable to hold their even this year due to COVID. September is the last day for submissions, so we will wait to

Featured image: Random Thoughts
WordPress Business
Todd Jones

August random thoughts: Never work for free

“If you’re good at something, never do it for free.” The Joker, Dark Knight Do you ever wake up in the middle of the night or early morning, and your brain starts thinking about things? You know, when it is way to early to get up and start your day? I have been there. In fact, it happened this morning. These random thoughts really aren’t that random, but maybe they would seem so in any other context. These are some things I have been thinking about in business. Perhaps you are thinking about them as well. What random thoughts about

featured image: self care
WordPress Business
Todd Jones

Building a toolkit that can help you with your self care

The purring of a cat can reduce stress according to studies. As a matter of fact, the love of an animal can help reduce stress in our lives. To me, there is nothing much better than petting a cat and the cat purring. It is soothing. Studies have also shown that hugs can reduce our blood pressure. Finding things in our lives that help reduce stress is essential, especially in the year 2020. The worldwide pandemic has increased isolation and lack of touch, which makes our mental health more challenging. Self Employed workers like us, already struggle with isolation and

Featured Image: Backlinks
WordPress Business
Todd Jones

How to build backlinks without making your recipient scream in their pillow

Do you ever get an email like this? They are designed to get you to add a link to your website via an article you have already written. The strategy is not new. It has been used for years by certain SEO gurus. The thing is, most of my friends say they simply delete the emails or send them to spam. Nevertheless, this strategy is all about quantity. It’s a numbers game. That’s what they used to say in sales. In fact, I used to have to sign customers up for an email in a retail store. That was a

Nurture Funnel
WordPress Business
Todd Jones

Here is how I created my recent nurture funnel and a checklist for you to download

Recently I launched a new nurture funnel for my product, Website Copy Framework. I wanted to get potential buyers into my funnel and nurture them to buy the product. In this article, I am going to talk about the things I did and how I did them. At the end of the article, I provide you with a little checklist. Setting up my nurture funnel. To get started, you will need to have a specific product or service. For me, my product is the Website Copy Framework I launched last fall. For you, it could be anything such as a

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