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MainWP Blog

buyer's journey
WordPress Business
Todd Jones

Determining your buyer’s journey is one of the best ways for an agency to be more successful

A couple of times I tried my hand at direct selling. I didn’t fare too well. Some people will lead you to believe that is the only way to sell, but it isn’t the only way. One time I worked for a cold call telemarketing company. They sold folks on promotional products. You literally got on the phone and dialed someone in another state whom you knew nothing about, followed a script, and tried to sell them a promotional marketing package. It didn’t go well for me. Another time I tried to sell (think peddle) alarm systems for a major

Dan Maby
WordPress Business
Todd Jones

Four questions with Dan Maby about WP&UP

A few weeks ago, a call was made to make a video to be used for a campaign by WP&UP. The video was to address the perils of a freelancer in regards to isolation, loneliness, and mental health. I bookmarked the page and made my own video to submit. By the time I had submitted, Dan Maby and the team at WP&UP had launched their first video. I saw familiar faces. I was intrigued and inspired by what WP&UP was doing and eventually connected with Dan to ask more questions. In the process, I wondered if he was willing to

WordPress Client Training
WordPress Business
Todd Jones

How you can offer introductory WordPress client training that actually helps

In the days when I turned out more websites, I can remember that I offered WordPress client training. This came in real handy when the website was for local customers. Do you offer training on for your customer’s WordPress website? I remember doing a training at a local real estate office where I had created more than one site for the agents and the company. I took my laptop and connected it to an overhead projector the company had and walked through creating a blog post. When you hand your customer the keys to a new website, giving them a

WordPress Gutenberg
WordPress Business
Todd Jones

Ready for Gutenberg? Here are four resources to help

With WordPress Gutenberg getting closer to its version 5.0 release, WordPress professionals are starting to get up to speed. Not everyone is thrilled with the new editor, but it is clear that it is the future of WordPress editing. Recently, WordPress released a “call out” asking users to try the new editor by installing the plugin. You can disable the editor in the Screen Options box or disable the banner on your MainWP child sites altogether. Of course, there will be a Classic Editor plugin which you can use when Gutenberg rolls out. Getting your client’s websites ready may be the

WORDPRESS TRAINING VIDEO
WordPress Business
Todd Jones

The easy way to get WordPress training videos into your client’s dashboard

Do you ever have clients to ask you the same questions about using WordPress over and over? Do you scramble to find the videos they may need and send the link? Maybe you have a custom function and you have to make your own video tutorial. Something has to give. You are spending your time answering these questions instead of working on billable hours. Time to step up your game and offer your clients WordPress training videos so they can learn at their own pace and on their own time. Now, you can make your own videos or use other

WordCamp
WordPress Business
Todd Jones

There are much more than 7 reasons to attend WordCamp

A few weeks ago I went WordCamp Fayetteville (AR). It was my second WordCamp to attend, and I hope to participate in more in the coming years. I live in Central Arkansas, and we have several good options within 6-8 hours including Dallas, Kansas City, Oklahoma City, and Memphis. Further, WordCamp US is in Nashville again this year which is within that 6-8 hour window. WordCamp is the professional conference for WordPress professionals.  So, I decided to ask around on why one should attend a WordCamp from expert WordCamp attendees. I sought answers from two WordPress online communities, a WordPress Slack

writing headlines
WordPress Business
Todd Jones

Three tips for writing headlines that pack a punch

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”  David Ogilvy When discussing headlines, everyone starts with that David Ogilvy quote. It is supposed to be the ultimate social proof for why headlines matter. Ogilvy gives sage advice for writers in any industry and any era. How on point was Ogilvy’s quote? ConversionXL ran a study on how many people read the article compared to the title. Their conclusion? It lined up pretty well with what Ogilvy said.

WordPress Superheroes
WordPress Business
Todd Jones

Save the day with these four tools for the right price

Tools are a big help in our WordPress design businesses. If you can find the right tools to help solve the right problems, it can take a big burden off the shoulders of your business. Sometimes, you find the right tools at the right price. Today, we are going to take a look at four tools that help you with generating policies, screencasting, troubleshooting, and keyword research. Policy Generator – Termly I remember in times past, coming up with a privacy policy was a thing of the past for service companies. Sure, if you are selling something online, you needed

Self-Care
WordPress Business
Todd Jones

Recognizing the need for self-care in the WordPress community

We think there is always another time where I can engage in better self-care. While we are in school or graduate school, we think, “when I am finished with school I will be more balanced.” When we are building our business we think, “I will take better care of myself when the business is doing well and I have others helping me.” It just never happens. You know and I know that life never slows down. Often, it slows down when we retire, but at that point, we are too beat up and tired and sometimes we have spent all

EMAIL AUTORESPONDERS
WordPress Business
Todd Jones

What do you do with your email list when you start a new brand?

What do you do with your email list when you start a new brand? This is a good question. I have a dilemma. This year I decided to rebrand my business. The new business brand makes sense, it’s easier to spell, easier to say, easier to remember, just a better brand than the old one. So, I set out to make it happen. It took me some time but I finally got the new website launched. However, the idea of my email list came up. You see, I had an established list at the old site and old brand. That

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