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3 tactics to help you harness the holiday season for your website agency

Holiday Season

When the end of the year, we have all kinds of feel goods. By the time it arrives, we have watched two months of Hallmark Christmas movies.

Or maybe other kinds of Christmas movies.

Once the dishes are washed on Thanksgiving Day, there is a mad rush to move on to the Holiday shopping season.

For decades now, we have had the infamous Black Friday sales.

Just in the last few years, we have noticed Cyber Monday. That’s not enough, and we now have a Small Business Saturday (United States) and Giving Tuesday. So many organizations and businesses hop on the “willing to spend” train that consumers have during the end of the year Holiday Season.

In recent years, there has been a surge of deals on various digital tools that we use. No doubt, when the time comes, many of us will be buying Lifetime Deals of various plugins and other digital products.

So, how does a website design agency take advantage of the holiday season?

Some of us will spend the extra time on internal company work. We often don’t have as many projects in November and December, and it is a good time to spruce up the website or work on our processes.

Perhaps we can take advantage of the Holiday Season to build some engagement and generate some leads. If we work it right, we can also generate some revenue.

Today I am going to discuss three things we can do to take advantage of the holiday season.

Generate additional revenue with a tiny offer

Digital Marketer talks about offering a Tripwire product.

As explained,

“A Tripwire offer is an irresistible offer that exists for one reason and one reason only:

“To convert prospects into buyers.”
Digital Marketer

A Tripwire is a low-cost product (think less than $30), and it serves to change the relationship to a customer from that of a prospect.

Kim Doyal called it “tiny offer” in a recent article at Content Creators Planner.

Another term that is used, according to Doyal, is “self-liquidating offer.”

This type of offer can be something you run adds to get people to pay for the product. They then become your customer.

Once they become your customer, they become much more warm leads, and you can convert them to higher-priced offers. It allows them to test the relationship with you to see if you are legit.

We use this strategy with plugins all the time; only the Tripwire, or the tiny offer, is a free version of a plugin. We upgrade to get more features.

As a service provider, you can do this too. Perhaps it is a Website Review, SEO Check, or some other easy to execute service.

If you already have that created, you can create a holiday price for your tiny offer and get warm prospects in your sales funnel.

See. It’s a win!

Build your tribe with a giveaway

Brown Gift Box
Photo by Porapak Apichodilok from Pexels

Chalk this one up to engaging with your customers and building goodwill. I have done this most years I have been in business. I usually do my giveaway for those on my email list. I do it for those on my list because I want to reward them for being on my list.

That doesn’t have to be the only way. Giveaways can also be used to add people to your list.

Giving away your favorite book or some software is a great way to entice people to join your list and build your numbers.

I know in the past couple of years, WP Builds have run a gigantic giveaway that included products that owners have donated. I have had people to let me give away their books. All you have to do is ask.

You can be as creative as you want, and is are more than one plugin available to use. For example, I have a license for RafflePress (I won it during a giveaway). Another option is Rafflecopter.

6 Best WordPress Giveaway and Contest Plugins Compared (2020)

8 Powerful Giveaway And Contest Plugins For WordPress

Really what you give away is up to you. Who you choose to give it to (your audience or anyone) is also up to you.

One thing to pay attention to is people who use fake email addresses to win something.

Spark some join and have some fun

Rain of Snow in Town Painting
Photo by Lisa Fotios from Pexels

The last time I worked at the book store on Christmas Eve turned out to be one of my most fun Christmas Eve workdays ever. I had one more fun, but this comes in second place.

As I was driving to the bookstore, it started to snow. Now, in 2009 in Fort Worth, TX, this is a pretty incredible sight.

I didn’t know what would happen.

I went in to clock in, and by the time I got to my station at the registers, the flakes were coming down big and fast. We were blessed with large windows at the front of the store to see the snow coming down.

It snowed all day.

Every time we looked outside, it was snowing and accumulating. As a result, fewer people decided to shop, and people were in a very joyful, festive mood.

Usually, on those days leading up to Christmas, it was hectic, chaotic, and exhausting.

Many people are worried about things that they shouldn’t. Don’t be one of them.

So, resolve to have some fun.

Something I have done the past few years have gotten a subscription to Jib Jab and made some fun videos for my social media.

There are tons of ways you can have fun during the holidays. Create a fun video. Create a fun resources guide.

Take fun pictures to share.

Sam’s Club has already started in 2020, and we all know we need some fun. They recreated a virtual tour of the Christmas Vacation house.

Visit the Christmas Vacation House

They created a fun way to search for gifts while reliving the famous movie from 30 years ago.

I am not saying you should do this, but I am saying, have some fun. What can you do to bring joy to the table for your customers and email subscribers?

Wrapping it up

Using the holidays as a chance to be creative and do something fun can go a long way in creating engagement with your customers.

Take advantage of everyone being festive during this time.

Another option is to send gifts to your clients. I have sent bacon before 🙂 (yum!).

Does your area have something unique that you can gift to a client?

If you have products, you might also consider creating a holiday bundle for a discount. Doyal recommended this in her article, and I think it is a great idea.

We are just a few days away from November. If you haven’t thought about plans for the holidays, now is the time.

What have you done for clients during the holidays? Chime in at the MainWP Users Facebook group.

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Donata Stroink-Skillrud
Donata Stroink-Skillrud
President of Agency Attorneys