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How your agency can use earned media to increase traffic to your website and build trust like Denzel Washington

INCREASING WEBSITE TRAFFIC

In the movie The Equalizer, Denzel Washington plays Robert McCall, a former intelligence officer. He settles in Boston and begins to work in a home improvement store. There, he befriends his co-workers as well as a teenage girl who works for a local pimp. He is seen reading a book in a diner and the…

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How to create a WordPress training process for clients

WordPress training

See me if this sounds familiar. You get to the office and log in to your ticket portal and find half a dozen support requests. One by one you begin to go through each request and find them to be basic WordPress information. You get requests such as, “How do I add an image to…

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Writing for humans make your blog posts more SEO friendly, use these four tips

SEO FRIENDLY BLOG POSTS

We have watched the evolution of how Google ranks pages for nearly two decades now. The world’s largest search engine has the task and our website’s appearance in those search engines can be a huge benefit. search Engine Journal recaps the history of Google’s Algorithm updates here. Ever since then users and webmasters have been…

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WordPress roundup: What to make of ClassicPress and much more

WordPress Roundup

In this edition of the WordPress roundup, we discuss ClassicPress, posting to Instagram, installing a mortgage calculator, using Coming Soon pages, and which contact form is the best. ClassicPress I knew it was going to happen as we moved closer to the launch of Gutenberg. Some of you are not happy with how it has…

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Determining your buyer’s journey is one of the best ways for an agency to be more successful

buyer's journey

A couple of times I tried my hand at direct selling. I didn’t fare too well. Some people will lead you to believe that is the only way to sell, but it isn’t the only way. One time I worked for a cold call telemarketing company. They sold folks on promotional products. You literally got…

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How you can offer introductory WordPress client training that actually helps

WordPress Client Training

In the days when I turned out more websites, I can remember that I offered WordPress client training. This came in real handy when the website was for local customers. Do you offer training on for your customer’s WordPress website? I remember doing a training at a local real estate office where I had created…

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Ready for Gutenberg? Here are four resources to help

WordPress Gutenberg

With WordPress Gutenberg getting closer to its version 5.0 release, WordPress professionals are starting to get up to speed. Not everyone is thrilled with the new editor, but it is clear that it is the future of WordPress editing. Recently, WordPress released a “call out” asking users to try the new editor by installing the…

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The easy way to get WordPress training videos into your client’s dashboard

WORDPRESS TRAINING VIDEO

Do you ever have clients to ask you the same questions about using WordPress over and over? Do you scramble to find the videos they may need and send the link? Maybe you have a custom function and you have to make your own video tutorial. Something has to give. You are spending your time…

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There are much more than 7 reasons to attend WordCamp

WordCamp

A few weeks ago I went WordCamp Fayetteville (AR). It was my second WordCamp to attend, and I hope to participate in more in the coming years. I live in Central Arkansas, and we have several good options within 6-8 hours including Dallas, Kansas City, Oklahoma City, and Memphis. Further, WordCamp US is in Nashville again…

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