

Lessons Learned from Google’s $39.9 Million Location Tracking Settlement
In May 2023, Google agreed to pay a whopping $39.9 million to settle a lawsuit with the State of Washington over deceptive location tracking practices. The settlement also requires Google to increase transparency over its location tracking practices. The lawsuit and settlement stemmed from the allegation that Google deceived customers that they had control over whether their location would be tracked when, in reality, tracking would take place regardless of user choice. In this article, we will discuss how this lawsuit was unique and how businesses can apply the lessons learned to avoid similar lawsuits in the future. Disclaimer: The