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Using your welcome email to establish expectations and build trust

Welcome Emails

If you are like me, you are tired of all of the re-engagement emails you received last month as the GDPR took effect. If you are like me, you also received emails from people you either didn’t know or had forgotten you signed up. That constitutes a problem with email engagement which we will touch…

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Customizing user roles for members of your WordPress care business

MainWP Featured Image

Congratulations on launching your WordPress site care business. Not only have you been successful, but you have grown your business and added members to your team. You are now ready to add some of your new team members to the mix of managing your client’s websites. You need to customize user roles for the members…

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Encouraging the participation of women in WordPress

Encouraging the participation of women in WordPress

When I was a kid, in a small town, in a rural state, there wasn’t much to do on a Friday night as a teenager. Often, I would end up down at the Playful Quarters. Playful Quarters was an arcade with a pizza place next to it with a doorway between the two. The arcade…

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How I use Trello to create my editorial calendar

Using Trello for an editorial calendar

Quite possibly, one of the hardest parts of running a blog is being consistent. It stands to reason that if you create goals and outline your schedule, you will come closer to publishing your blog regularly. An editorial calendar can be a huge help in staying consistent. In early 2015, I restarted my business and…

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Using evaluations as lead magnets

Lead Magnets & website audits

Lead magnets. They help us get emails for our email lists. In other words, they help us generate leads. As a service provider, sometimes we struggle with lead magnets. Lead magnets have changed over the years. Some service-based companies have offered a “free quote.” Think your local roofer or plumber. What they are saying is…

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