How to Properly Gather Consent on Websites
Modern websites are built to bring leads to the business, whether it be individuals setting up an appointment, subscribing to an email newsletter, inquiring about products or services, or purchasing such products or services. One consequence of bringing in new leads that many businesses don’t think about is that the individuals submit their personal information, such as names, emails, phone numbers, or IP addresses, to the website. Personal information such as the above is commonly collected by websites and is now regulated under various privacy laws. In addition to requiring certain websites to have a Privacy Policy, these privacy laws