Privacy and Email Marketing to Residents of the United Kingdom
These days, it is rare to find a company that does not send email newsletters or performs email marketing. However, suppose your email list includes individuals that reside in the United Kingdom. In that case, there are specific rules that you will need to follow to ensure that your email marketing does not violate any privacy laws, such as the Privacy and Electronic Communications Regulations 2003 (PERC) and the United Kingdom Data Protection Act 2018 (UK DPA). Otherwise, you could face steep fines or even be required to delete residents of the United Kingdom from your list. In this article,