Determining your buyer’s journey is one of the best ways for an agency to be more successful
A couple of times I tried my hand at direct selling. I didn’t fare too well. Some people will lead you to believe that is the only way to sell, but it isn’t the only way. One time I worked for a cold call telemarketing company. They sold folks on promotional products. You literally got on the phone and dialed someone in another state whom you knew nothing about, followed a script, and tried to sell them a promotional marketing package. It didn’t go well for me. Another time I tried to sell (think peddle) alarm systems for a major