Writing better testimonials that are more persuasive and helps convince users to take action
Social proof is powerful. We all know that, but how powerful? Well, if it is used right, it can increase conversions. Conversion optimization expert, Talia Wolf says, Over the past 7 years I’ve ran thousands of A/B test and have seen time and time again that social proof is one of the most important elements of a landing page or a website. So, instead of just planting social proof randomly on your page with a few logos, it should actually be part of your entire conversion optimization strategy and act as one of the most important (and successful) “sales people”