The uncomfortable truth is that most people (including website owners and website visitors) do not actually like cookie consent banners. However, cookie consent banners exist to comply with privacy laws that require user consent prior to that user being tracked online. Since so many websites do not properly obtain consent for cookies, Belgium’s Data Protection Authority has released comprehensive cookie guidance to ensure that businesses comply with the law. In this blog post, we will review the guidance and provide you with simple and easy-to-understand tips to ensure that you properly obtain consent for cookies on your website.  What are