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Writing better testimonials that are more persuasive and helps convince users to take action

Testimonials

Social proof is powerful. We all know that, but how powerful? Well, if it is used right, it can increase conversions. Conversion optimization expert, Talia Wolf says, Over the past 7 years I’ve ran thousands of A/B test and have seen time and time again that social proof is one of the most important elements…

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Rounding up testimonials to supercharge your marketing

Testimonials

No doubt you have seen the recent commercials of Keanu Reeves for Squarespace. On the grandest stage of them all, the Super Bowl, they launched a commercial of the famous adrenaline actor standing on his motorcycle while riding it down the road. He defies gravity. What does Keanu Reeves have to do with Squarespace? Well,…

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Simple ways to add social proof to your website

Social Proof

Using social proof on your website is a no-brainer. It is kind of like being linked to the “cool kids” in high school or being known by a celebrity. The effect is real and something you should tap into because people are more likely to purchase when they see the “proof” that your product is…

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