Social proof is powerful. We all know that, but how powerful? Well, if it is used right, it can increase conversions. Conversion optimization expert, Talia Wolf says, Over the past 7 years I’ve ran thousands of A/B test and have seen time and time again that social proof is one of the most important elements of a landing page or a website. So, instead of just planting social proof randomly on your page with a few logos, it should actually be part of your entire conversion optimization strategy and act as one of the most important (and successful) “sales people”

No doubt you have seen the recent commercials of Keanu Reeves for Squarespace. On the grandest stage of them all, the Super Bowl, they launched a commercial of the famous adrenaline actor standing on his motorcycle while riding it down the road. He defies gravity. What does Keanu Reeves have to do with Squarespace? Well, the company managed to get him to build his website on the platform. Now, I know what you are all thinking. You are all thinking, “I can build a better website in my sleep!” Apparently, he made it while sitting by a fire pit. I