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Compelling About Page
WordPress Business
Todd Jones

How to write a compelling about page for your agency or site care business

Do me a favor. Pull up your Google Analytics. That’s it. I’ll wait. Now that you have them up, what is your most visited page? My guess is that your homepage is the most visited page on your website. Is that right? Good. Now, what is the second most visited page? What’s that? Your About page? That’s what I thought. Think about if you will. When you get introduced to someone, you want to know more about them. It’s like when I see a pretty lady at the coffee shop, my first thought is, “I want to know who that

Todd Jones June 26, 2019 No Comments
Unique Value Proposition
WordPress Business
Todd Jones

Lay the foundation for your content and deliver conversions with your Unique Value Proposition

Ever launch a campaign only to watch it fall flat? It happens to all of us, doesn’t it? Maybe you launched a business and it went nowhere. We really want to believe that our great work will bring us business. Sometimes it does, but often we need to do something else. We need to clearly communicate who we are, what we do, and who we do it for. This communicates our positioning. As a WordPress professional, it is crucial that we define and communicate our unique value proposition (or value prop for short). Changing or clarifying that message can be

Todd Jones February 6, 2019 No Comments

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