This month’s issue of Podcast Roundup includes learning about your site visitors, learning SEO for growth, and more about creating marketing funnels. WP-Tonic talks to Jason Marlow about tools to learn more about website builders. WP Innovator’s Lee Jackson visits with Phil Singleton on how WordPress professionals can learn more about SEO for growth, and Nathan Wrigley of wpBuilds talks to Mike Killen about the need for marketing funnels.
These three topics are not usually something talked about in the WordPress business, but they are invaluable. Learning in these areas can give WordPress professionals an edge in their business.
Roundup Podcast Episodes
215 – Round Table Show : Tools For Understanding Your Site Visitors – July 29, 2017 – WP-Tonic
This edition of the WP-Tonic podcast was regarding tools for understanding your site visitors and the team introduced some nice tools for doing so. The panel of experts in this episode includes Jason Marlowe from Jasonmarlow.com, Kim Shivler from White Glove Web Training, John Locke from Lockedown Design, Sallie Goetsch from WP Fangirl, and Jonathan Denwood from WP-Tonic.com.
The expert panel spent half the show addressing some news events n the WordPress community including Adobe discontinuing Flash, Marketo’s issues with their domain name, Envato’s cash problems (or lack of), GoDaddy’s new support business, and an article about Beaver Builder from WP Shout’s Fred Meyer.
The other half was spent discussing tools for learning more about your website users. Additionally, the group discussed Jason Marlow’s monster post on tools. Jason explained that he used Brian Dean’s Skyscraper technique to build the most comprehensive tool guide in the marketplace.
This is another good podcast from the guys at WP-Tonic. The guests are very engaging, the content is good, the thinking is definitely expert level, and there is some very valuable info on this particular podcast.
85 – Growing Beyond The Web Build – Phil Singleton – WP Innovator
Who is Phil Singleton? Well, that is a question you might be asking when you decide to listen to Lee Jackson’s podcast, but the conversation will leave you in awe. At least it did for me.
I have a cursory knowledge of SEO, have studied, practiced it, but have resisted referring to myself as an expert. That being said, there are a lot of names I follow who touch on the SEO industry. When you arrive at Phil’s website for his book SEO for Growth, these SEO and digital marketing giants are all there singing the praises of his book.
What Phil has tapped into with his knowledge of SEO is the fact that a discipline is a well-rounded approach. With the changes to how Google ranks sites and pages, backlinks, while still important, doesn’t dominate like it once used to do. Those “under the hood” techniques are now behind the times.
This was a fantastic interview. Phil also has a unique story leading to where he is today.
36 – Marketing Funnels and WordPress with Mike Killen – wpBuilds
The episode of wpBuilds featuring Mike Killen of Sell Your Service was a fascinating look into the world of funnels. What I really like is that Killen creates his funnels inside WordPress, so it is extremely relevant to WordPress professionals.
The look into funnel creation is a call for WordPress professionals to consider using even a basic funnel as an addon to their services. As Mike points out, we sometimes forget, as developers, that customers are looking for more business.
I know for me, this episode has inspired me to look closer at creating funnels. I will say that I have been turned off by self-proclaimed gurus in the world of marketing funnels, and Mike talks about this as well. He seems to have the same impression. I liked that the Mike and Nathan referred to funnels as being hijacked by these gurus.
Great podcast and great discussion.
Conclusion
This month’s podcast episodes discuss the traffic, conversion, and funnel elements of online marketing. Each podcast does a nice job of bringing in guests of discussing the specialty of their subjects.
What have you learned about your website visitors, marketing funnels, or SEO?
