Q&A with Adam Lacey from Split Hero

Q&A WITH ADAM LACEY OF SPLIT HERO

Today we have a Q&A interview with Adam Lacey, the founder of Split Hero.

On May 17, Adam Lacey announced on the Split Hero website that the product is now live.

The product aims to help people test landing pages quickly and efficiently as well as more straightforward. I asked Adam a few questions about the product.

How did the idea for Split Hero come about?

Adam Lacey
Adam Lacey

Split Hero has been my brainchild for about 2 years. It all started from my own needs in my WordPress agency, where we focus on conversion optimisation. All the current paid solutions I found too complex, too expensive, or a mix of both. The free option (Google Optimize) was okay but had a steep learning curve and took time on each client’s site to get up and running and dialed in.

This spurred the idea for Split Hero. I thought there must be people out there like us who want to split test their own stuff as well as improve their client work by split testing and don’t want to spend loads of time learning a new system or spending a lot of money on one.

Hence, the birth of Split Hero. Simple & affordable.

“All the current paid solutions I found too complex, too expensive or a mix of both. The free option (Google Optimize) was okay but had a steep learning curve and took time on each client’s site to get up and running and dialed in.” Adam Lacey

What will people be surprised to find out about Split Hero?

I think most people will be surprised at how quickly we went from pre-sale of the concept to a fully fledged and solid beta – and we made our funding goal in just 3 and a half weeks!

It ended up we delivered in around 12-13 weeks and I really have to take my hat off to my developer for that. We both worked at a rapid pace and he put up with my extra improvements I wanted to squeeze into the initial release.

What I will say is we haven’t stopped. We are just gathering our thoughts and have some exciting stuff lined up. We are currently just working out timescales, and priority order so feel free to head over to our roadmap and vote for what you want to see.

“What I will say is we haven’t stopped. We are just gathering our thoughts and have some exciting stuff lined up.” Adam Lacey

What is one thing you hope to accomplish with Split Hero in the next five years?

They say if your dreams don’t scare you, they aren’t big enough to let me daydream and shoot for the stars a bit. I’d love Split Hero to become a staple for agencies and DIY’ers alike who are looking to conversion optimize their website. If we reached 1,000 monthly paying users by then, I’d be ecstatic.

Screenshot: SplitHero Roadmap
Screenshot: SplitHero Roadmap

What was the biggest challenge of getting Split Hero to market?

The biggest challenge from a business and personal standpoint was a mixture of ‘imposter syndrome’ and funding. Getting the pre-sale ready was a really nervous time. Would people see my vision? Do people really want something like this? I was extremely lucky, and our pre-sale went very well which also validated the idea that Split Hero was something people wanted to see come to fruition.

From a tech point of view, we are having trouble with Cloudflare (damn you Cloudflare!). We had some caching issues, but most of those got resolved. We have an update in the works for our Cloudflare users, which will make it easier to use both Split Hero and Cloudflare together. That’s been a real challenge.

Wrapping it up

We have talked a lot about optimization and testing this Spring, and Split Hero may be your best and most simple option to test variations. No need to log into Google Analytics and track down elusive numbers. Knowing how well a page converts can be very helpful, for your own product and service, as well as for your clients.

Using a tool that was initially built for the WordPress ecosystem is a sensible idea.

What do you use for testing variations of pages?

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